So what even is
digital marketing? - ‘Digital
Marketing uses all digital media, including the internet, mobile, and
interactive channels, to develop communication and exchanges with customers’ (Pride and Ferrell 2012).
There has been a
major shift from traditional marketing methods. Digital marketing allows
the world to communicate through various forms of social media such
as Facebook, Twitter, blogs, forums and RSS Feeds.
Digital media allows
companies to quickly interact with the public
and potential consumers. It also
provides them with an ever increasing database of customers. It is all about
being visible to potential customers and partners, gaining exposure to a wide
consumer base. Companies that are able
to engage in digital media successfully are always at the forefront of the consumers mind.
There
are many benefits of
online marketing:
- Helps attract prospective customers
- Marketing your business online with targeted
pay per click advertising allows businesses to draw in customers
- Reduces costs, and increases a faster reaction
time
- Adverts can potentially become instant sales
- Increases interaction with business and
consumer
Many organisations
now engage with online marketing for example, River Island uses Twitter to
advertise new daily products and style tips, as well
as incorporating celebrity endorsements such as Rhianna to gain
attention. They also feature the #hashtag system in which they can gain feedback
from their consumers.
The impressive thing
about digital media is the instant effectiveness of communicating organisations
advertisements, stimulating demand. Businesses are now able to interact
with consumers and gain feedback from them too, much quicker than ever before. It is increasingly evident that digital
marketing is revolutionising the way that organisations communicate and connect
with their customer base.
But what do you think?..
