So whats the use of all this digital marketing enhancement?

So what even is digital marketing? - ‘Digital Marketing uses all digital media, including the internet, mobile, and interactive channels, to develop communication and exchanges with customers’ (Pride and Ferrell 2012).

There has been a major shift from traditional marketing methods.  Digital marketing allows the world to communicate through various forms of social media such as Facebook, Twitter, blogs, forums and RSS Feeds. 

Digital media allows companies to quickly interact with the public and potential consumers.  It also provides them with an ever increasing database of customers.  It is all about being visible to potential customers and partners, gaining exposure to a wide consumer base.  Companies that are able to engage in digital media successfully are always at the forefront of the consumers mind.

There are many benefits of online marketing:

• Helps attract prospective customers
• Marketing your business online with targeted pay per click advertising allows businesses to draw in customers
• Reduces costs, and increases a faster reaction time
• Adverts can potentially become instant sales
• Increases interaction with business and consumer

Many organisations now engage with online marketing for example, River Island uses Twitter to advertise new daily products and style tips, as well as incorporating celebrity endorsements such as Rhianna to gain attention.  They also feature the #hashtag system in which they can gain feedback from their consumers. 

 The impressive thing about digital media is the instant effectiveness of communicating organisations advertisements, stimulating demand.  Businesses are now able to interact with consumers and gain feedback from them too, much quicker than ever before.  It is increasingly evident that digital marketing is revolutionising the way that organisations communicate and connect with their customer base.

But what do you think?..