Why
do Businesses blog?
A blog can be defined as "a
frequent, chronological publication of personal thoughts and Web
links" (Marketing Terms 2012).
Blogs are now seen as another
form of social media, enabling interaction from the internet to the audience.
Business's have now tapped into the rising
prominence of blogging and the potential influence that blogs have on
customers. Businesses use blogs to their advantage, allowing easy and
direct communication between them and their potential customers. Blogging
provides organisations the opportunity to express their own thoughts and keep
the public updated on recent activities, portraying a positive brand image.
According to Thach (2010),
retailers use social media outlets such as blogs so that if their readers see
what they like, they will most likely visit the site for updates and further
news. Retailers use blogs to make
shoppers feel special and to create an online community.
Worldwide retailers Urban Outfitters
and River Island use their
Facebook page and blogging site to not only keep their customers in the know
about their discounts and in store-events, but to promote community-orientated
opportunities like possible jobs and sharing behind the scenes secrets.
Check out these retailing blogs :
http://www.styleinsider.riverisland.com/blog/?p=blog
http://blog.urbanoutfitters.com/
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