The Rise of E-Commerce

Electronic Commerce, commonly known as E-Commerce consists of the buying and selling or products and services.

With the rise of e-commerce in the last five years, it has had a huge impact in the war of online retailing versus high street shops.  According to the Guardian, four out of ten shops will have to shut in the next five years as consumers turn their backs on traditional stores in favour of online shopping.  According to Creative Online Media (2012) the popularity of online shopping has increased ten-fold in the last few years, with the UK e-retail market growing 16% in 2011.

You would be hard-pressed to find a business in the 21st century without an online presence of some sort.  E-commerce allows for heightened customer relationships and referrals.  A company website is just a basic, must have marketing tool for anyone trying to run a successful business.

An example of E-Commerce, is the worlds leading safest online payment transaction process, PayPal.