Further on from my last blog
stating the rise of E-Commerce, it seems that the new trend M-Commerce is now
vastly developing. With technology ever advancing, the way we handle our
money is now changing. An increasing number of shoppers are now turning to
their smart phones.
M-Commerce can be defined as,
"any transaction, involving the transfer of ownership or rights to use
goods and services, which is initiated and/or completed by using mobile access
to computer-mediated networks with the help of an electronic device."
Google Wallet
One does not need the necessity
of a cash point or a trip to the bank anymore, but to simply use their smart phone.
The virtual wallet via smart phone has developed from the world’s leading
online payment process 'PayPal'.
Google wallet is the new virtual
wallet that is attempting to revolutionize the way we pay for things.
Google themselves state that Google wallet will do more than a regular wallet
ever could. Smart phones now do everything a person requires and now
there is no need to carry around the bulk of your wallet. Google wallet
have taken online transactions a step further by being able to store your
credit cards, offers, loyalty cards and gift cards.
Businesses should really consider
the impact that the smart phone is currently having on consumers. With
smart phones now growing to be the forefront of purchasing and advertising,
having a presence within the mobile market will ensure exposure and success.
Mobile Commerce is here and it
isn't going away any time soon.
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