Search engine optimisation
(SEO) is essential to establish success.
Search engines can easily refer the largest amount of traffic to your
site and can potentially help grow a large audience, (Miller et al 2012). Most bloggers do not discover the importance
of SEO until their blogs have been around for a while. According to Word Press
for Dummies (2010) by taking the time to make sure that bloggers are following
SEO best practices from the get-go, you can essentially reap the rewards of
consistent flow of search engine traffic
In simple terms, ideally the
earlier and more frequently a site appears in search result lists, the more
visitors it will receive from the search engine users.
It is a key tool for website owners to get more traffic to the
website. For higher levels of success the key is to establish your place
on Google's first page as research shows that 84% of us use it and we only look
at the first page of search results, (Expand2Web 2012).
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