Online Questionaires: Whats the point of it all?

Online Surveys Versus Traditional Market Research

As already explained digital marketing is quickly overtaking the traditional methods of marketing.  Historically, email has always been the most important channel to solicit respondents to take online surveys.  However it is now becoming increasing difficult to engage with consumers, which is not surprising as Webmail Usage is on the decline.   

 Social Networks

As consumers continue to use Social Networks such as Facebook, businesses have now established and taken advantage of the high use of these social networks, using them as their primary online destination.  Businesses are looking for survey-taking opportunities directly within the social networks; gaining wider exposure and contact with their consumers during their leisure time.

The Browser Toolbar; Can do more than you think!

The web browser to this day still remains the most common window through which consumers view content via the internet. Businesses now have the use of 'ZoomPanel Toolbar', which acts like a Facebook application, providing survey invites and profile opportunities within the web browser, related to the search.

With businesses targeting their questionnaires through social network sites and internet toolbars, could this mean less email spamming but more online annoyance? 

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